WHO WE ARE
SPARC (Shakespeare & Performing Arts Regional Company) is a non-profit 501(c)(3) organization that creates community through the experience of live theatrical events that celebrate the human experience. We are a company that is inclusive and integrated with the Tri-Valley community through our flagship program, Shakespeare in the Vineyard, and our in-school education program in the Livermore Public schools.
THE CASE FOR ARTS PARTNERSHIP
In the bustling heart of Northern California’s megaregion, Tri-Valley businesses face the continuous challenge of fostering innovation, attracting top talent, and maintaining a satisfied workforce. At SPARC Theater, we believe that the power of the arts is not just in creating performances but in building vibrant, connected communities. For over two decades, we’ve partnered with leading organizations such as Fremont Bank, Lawrence Livermore National Laboratories, The Clorox Company, and California Water Service. These partnerships aren’t just sponsorships—they are powerful statements about your company’s values and commitment to creating an enriching environment for your employees and their families.
A study from Americans for the Arts concluded “Partnering with the arts fuels the economy, promotes health, wellness and safety, creates social cohesion and connectivity, and fosters civic engagement.” We have included crucial findings from their pARTnership Movement below.
WHY SPONSOR
- Associate your company with SPARC’s positive brand image
- Exhibit your company’s dedication to the arts, education, and community involvement
- Introduce your products/services to an audience that reflects our community
- 46% are between 26 and 55 years of age
- 62% have graduated from college & 32% have graduate degrees
- 59% have a household income over $100,000
- Provide a unique wine country cultural entertainment experience for clients or employees
Find our Corporate Sponsor Info Packet here.
Armando McClain as Macbeth at SPARC (LSF), most recently seen as Orsino in Twelfth Night at the Oregon Shakespeare Festival
SPONSORSHIP BENEFITS
Sponsorship benefit packages are customized based on participation level and company interest and can incorporate any or all of the following benefits:
- Option to display product at the venue – exclusive
- Sponsor signage placed at theater for duration of season
- Company logo on audience seat cushions
- Name/logo/dd featured on homepage of SparcTheater.org (approx. 28,000 page visits from May to August season)
- Company logo on ticket backs (4,500 to 5,500 tickets attendees) – exclusive
- Name/logo on event collateral
- Name/logo on paid advertising ($30,000 in marketing value)
- VIP nights for friends and employees
- VIP show tickets and private wine tasting
- Ads in show program
- Company bio in show program, acknowledgement in curtain speech before the performances
- Company banner ad on SparcTheater.org
- Artist visit to your group before or after performance of your choice
- Pre-show artist talk to your group at your place of business
- Announcement on Facebook (Over 2,100 followers)
- Announcement in e-blasts (7,000 subscribers)
- Press release to local and greater Bay Area media outlets
- 501 (c)(3) tax deductible as allowed by tax law
For further information on how to become a corporate sponsor, contact:
Felicity Cowlin, Development Director
(925) 443–2273
felicity@sparctheater.org